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Ayoub chaouit

Professional Photographer

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About me

Ayoub Chaouit is a Moroccan photographer, filmmaker, and art director with over 12 years of experience in visual storytelling.

Founder of 108 Production, he leads a creative team delivering high-quality photo and video content for brands and clients worldwide.

Specialized in creative direction, lighting, and color, Ayoub focuses on building powerful visuals that combine emotion, identity, and impact.

He doesn’t just create images — he creates meaning.

Experience

Broadkast studio

2026-Studio manager

August de la croix

2024 - content creator, creative director

Digital speak Group

2025 –2024 Creative Director-photographer
Filmmaker

Photographer and filmmaker

2024-2023 - Freelancer Creative director
with over 100 clients

 Copie class

2022-2023 - Graphic designer and Printing services

 Merjane Print

2022 - 2021 - Graphic designer and Printing services

Indoka laboratoire

2022 –2022 - Graphic designer
Product packaging

KS Print

2021 - 2021 Graphic designer and Printing services

Jazouli media

2021-2020 - Director of the entire artistic and design division

Photographer — Freelance

since 2015

Digital artist

2020 –2019 - Designed graphics for websites, logos and promotions for marketing purposes.

Specialties

Portrait Photography
I create portraits that go beyond appearance — capturing personality, emotion, and depth. My approach focuses on connection, natural expression, and intentional lighting to deliver powerful and timeless images.
Urban & Street Photography
Inspired by movement, architecture, and everyday life, I document real moments with authenticity. I use composition, shadows, and perspective to transform ordinary city scenes into strong visual narratives.
Food photography
I craft visually appetizing imagery that highlights texture, color, and detail. Through controlled lighting and thoughtful styling, I create images that make viewers almost taste the experience.
Editorial & Commercial
Blending storytelling with brand strategy, I produce high-end visuals tailored for magazines, campaigns, and businesses. Every image is designed with purpose — aligning aesthetics with marketing goals.
Cinematic Photography
Influenced by filmmaking language, I create images with atmosphere, depth, and emotion. I use dramatic lighting, color grading, and framing techniques to deliver visuals that feel like scenes from a film.
Black & White Aesthetics
I use black and white to focus on contrast, texture, and emotion. Removing color allows the subject, light, and story to speak more powerfully and timelessly.
Analog photography
Working with film teaches patience, precision, and intention. Analog photography allows me to embrace authenticity, natural grain, and organic tones that digital often cannot replicate.

Latests Work's

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When I’m not behind the camera, I’m usually exploring the mountains, finding hidden spots around the city, or getting inspired by nature and architecture. Let’s connect and create something memorable together. I’d love to hear your story.